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Diane Ferrera

PORTFOLIO

all JLL Data Viz Filmmaker Magazine etc.

JLL (formerly HFF)
Fortune 500 Company - Capital Markets Division, New York City
Art Director • 2017-Present


Leading design for strategic investment materials, I transform complex financial data into polished, client-ready narratives while guiding a high-performing creative team.

KEY CONTRIBUTIONS & RESPONSIBILITIES
• Lead a team of five designers, overseeing project management, creative direction, and workflow optimization
• Direct production of branded offering memorandums and sales enablement materials for deal teams and clients
• Led the 2019 corporate merger integration, unifying 12 designers across five separate groups into one cohesive team
• Managed the transition from fully in-office operations to a flexible remote model, increasing productivity and improving quality
• Recruit, hire, and mentor junior and senior design staff; manage collaborations with external vendors (photographers, illustrators, printers)
• Improved team efficiency and deliverable quality through streamlined workflows, resource libraries, and best-practice standards

2025 STATS
• NYC team advised on $47.2 billion in investment sales, equity and debt transaction volume
• Design team completed 300+ projects (~8,500 pages)
• Personally executed 66 projects (~20% of total output)
• Achieved nearly 40% growth in team output since 2023

Use side arrows to scroll through projects

OFFERING MEMORANDUMS
SALES ENABLEMENT PITCHES